I believe creativity has two sides — heart and system. The heart connects people to meaning. The system gives it legs.

For 15 years, I’ve lived at the intersection of both.

As Founder and Creative Director of Bean Dog Films, I’ve led creative and strategic storytelling for brands like Pebble Beach Resorts, Chime, Visit California, Bassett Furniture, and Lazy Dog Restaurants. What started as a production studio evolved into a creative lab — designing brand frameworks, campaign systems, and emotional stories that build trust and momentum.

The work has ranged from national campaigns to product storytelling, from short-form social to long-form documentary. But the throughline is always the same: find the human truth, and tell it beautifully.

Along the way, I’ve built client side long-term partnerships that prove the power of that approach. Pebble Beach turned a small social campaign into Make History, a unifying brand voice that’s now seen around the world. Bassett Furniture grew a legacy project into an eight-year partnership, producing hundreds of ads and internal systems built for connection, speed and consistency. Lazy Dog Restaurant, Ford, Honda, Callaway, See Monterey — the list goes on, and each one became a collaboration, not a contract.

I also founded AthletesClass, an approachable resource focused on the mental side of performance — combining sports psychology, storytelling, and design to help athletes develop emotional and mental strength. It’s storytelling with a mission: to make people feel capable, connected, and human.

Today, I’m focused on the next chapter — building creative systems inside mission-driven brands.

Not just campaigns, but cultures.
Not just content, but connection.

I bring creative direction, brand strategy, storytelling, and team-building to companies who want to move fast without losing soul.

If you’re building something that matters — let’s talk about how to tell the story that makes people care.